Enterprise sw and growth

Reforge is a kick-ass source for growth knowledge. Bela Stepanova, from Box (Director of Product Management) shares her thoughts on enterprise software and growth: "These days, if users aren’t using a product, the real switching cost is logistical. Imagine this - a company installs Salesforce, but the team doesn’t really adopt it - no one’s … Continue reading Enterprise sw and growth

Apps monetization – Distimo Feb. report

One download is worth $5.32 in Japan; Five markets with most potential: Japan, Australia, South Korea, UK and USA; ARPD fluctuates depending on the market: Jewel Mania $6.65 in Australia and $1.44 in France; ARPD on iPad is higher; Paid apps are more likely to be downloaded in December (free time?) Freemium business model (free … Continue reading Apps monetization – Distimo Feb. report

Scamming the way to the App Store tops

After the mysterious Flappy Bird "overnight success", another strange story arises about an App achieving Apple's App Store top. "how on earth two different developers used a $10 GameSalad template to send their respective apps — one free, and one paid — into the App Store’s top charts. And more importantly, how did that paid … Continue reading Scamming the way to the App Store tops

Flappy Birds – the numbers behind the success

@zachwill dissecates the number of reviews of Flappy Birds and brings *some* light into the "overnight success". In late December and early January, I’m guessing Dong Nguyen probably usedsome sort of service to download/rate Flappy Bird on the App Store. The end goal was probably to generate some buzz for a game that originally had been released at … Continue reading Flappy Birds – the numbers behind the success

Monetizing Western mobile gaming Apps in Japan

If you're in the mobile gaming industry, you'll want to be big in Japan... "Japan is now the best-monetized market for iOS and Android games in the world (...) Clearly, this market has great potential for Western game developers — but so far, few of them have had much success there. Indeed, according to App Annie’s … Continue reading Monetizing Western mobile gaming Apps in Japan