Innovation is commonly associated with employment creation. Innovators create new products thus new jobs are created for people to produce, sell and fix those new products. I personally don't agree with that view. I don't think that innovation is synonym of jobs creation. Although sometimes innovation does creates new or more jobs, job creation is … Continue reading Is innovation is slowly killing us?
There are lots of companies with great technology, incredible know-how and that are full of computer genius. Fortunately. And those companies, a lot of the times, produce great products and great services that help us in our lives. Other times, unfortunately, they fail. Sometimes they fail because they made mistakes, sometimes they fail due to … Continue reading The best technology companies are not about technology
Kill the "Oh, that's easy" virus! Some people tend to underestimate the difficulty of certain tasks. "Let's make it this way, that's easy", "Why don't we add this, that's easy for us to do" or even "The client asked us to do this and we said ok, that's easy for us to do". Every time … Continue reading Management lessons I’ve learnt I
M&M's is a world famous chocolate brand. Their product is a round shaped chocolate milk covered by a thin colored layer engraved with the letter M, each package costing less than € 2. The distribution strategy focuses on being present in spaces dedicated to distribution, from the traditional grocery to supermarkets, as well as social … Continue reading I lost my M in Vegas*
Companies operating in high tech industries are changing strategy and compete at a higher level. Increasingly, these companies aren't fighting for product market share anymore, they're fighting to win the platforms wars. This is not a new strategy (Beta versus VHS, Windows versus Mac OS), but there's a growing trend among companies, especially technology based, … Continue reading Platform wars *