Right about the time I was checking my KPIs for August I came across this very interesting article by Bernard Marr. The author not only explains the advantages of using KPIs as a performance measurement tool (not that you don't know them yet), but he also lists quite a few KPIs for different management areas. … Continue reading Effective KPIs
Electronic music duo Daft Punk stayed more than all night up to get lucky. In fact, not only did they spent years creating their incredibly successful latest album, it wasn't luck! Behind the scenes of a retro marketing campaign that adapted perfectly to today's social media landscape. Read more about this carefully planned teasing … Continue reading We’re up all night to get lucky
We all love to hear great customer service stories, like the Ritz-Carlton stuffed giraffe or the Zappos pepperoni pizza delivery in Santa Monica. Looks like AirBnB is climbing the ladder and showing a few tricks of their own. My favorite one? "Adam Jackson discovered that one of his guests had stolen a pizzacutter from his … Continue reading AirBnB customer service
Loved the name of this App! This App helps you achieve personal goals. It's name: Everest!
3.3 trillion corks - one for each six bottles of wine in the whole wide world - are sold by Portuguese company Amorim. You can read here the latest interview (in French) with its General Manager Antonio Amorim
Your social footprint will be used by marketeers. The more influential you are, the better you will be treated. In hope of spreading their message, of course. "Last week, Klout revealed that Audi would begin offering promotions to Facebook users based on their Klout score. Last year, Virgin America used the company to offer highly … Continue reading Social footprint used to social score all of us