Measuring network effects

Cliff notes from 16Z "16 ways to measure network effects" by Li Jin and D'arcy Coolican. Acquisition CompetitorsEngagementMarketplace,Economics-related Acquisition metrics #1 - Organic vs paid: organic should increase over time as the network becomes more valuable, for direct-side network effects (NE). For marketplaces, organic should increase with the increase of both supplier and demand, because … Continue reading Measuring network effects

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Growth leading indicators

The problem: some of the metrics "we" (as an industry) follow, monitor, and praise, are┬álagging metrics. E.g. MAU show you what is happening at the moment, but don't help you predict the future. Full article here; cliff notes below. Andrew Chen (follow, follow, follow) defends the need for leading indicators and a more predictive model. … Continue reading Growth leading indicators