Engagement loops

Nope, not talking about the jewellery couples exchange when they decide to get married šŸ˜¬ For network-based products, the engagement of one user will create conditions for the increased engagement of other users. With non-network products, current engagement will benefit future engagement of the same user. "This is why achieving network density and easy content … Continue reading Engagement loops

Growth leading indicators

The problem: some of the metrics "we" (as an industry) follow, monitor, and praise, areĀ lagging metrics. E.g. MAU show you what is happening at the moment, but don't help you predict the future. Full article here; cliff notes below. Andrew Chen (follow, follow, follow) defends the need for leading indicators and a more predictive model. … Continue reading Growth leading indicators