Customer feedback & product development

Framework for getting customer feedback actionable towards a market oriented product development. By Michael Sippey. Most important rule: speak to your customers every day. Literally! Every. Single. Working. Day. Speak with them. Learn from them. 3 key lessons: #1: Have a minimum of 30 meetings, otherwise the product won't be good enough. Michael even shared … Continue reading Customer feedback & product development

Measuring network effects

Cliff notes from 16Z "16 ways to measure network effects" by Li Jin and D'arcy Coolican. Acquisition CompetitorsEngagementMarketplace,Economics-related Acquisition metrics #1 - Organic vs paid: organic should increase over time as the network becomes more valuable, for direct-side network effects (NE). For marketplaces, organic should increase with the increase of both supplier and demand, because … Continue reading Measuring network effects

Engagement loops

Nope, not talking about the jewellery couples exchange when they decide to get married 😬 For network-based products, the engagement of one user will create conditions for the increased engagement of other users. With non-network products, current engagement will benefit future engagement of the same user. "This is why achieving network density and easy content … Continue reading Engagement loops

Growth leading indicators

The problem: some of the metrics "we" (as an industry) follow, monitor, and praise, are lagging metrics. E.g. MAU show you what is happening at the moment, but don't help you predict the future. Full article here; cliff notes below. Andrew Chen (follow, follow, follow) defends the need for leading indicators and a more predictive model. … Continue reading Growth leading indicators