Average Game price: $0.92
Average App price: $1.66
Inside the battle between GoWalla and Foursquare, and how it was won by Instagram, by GoWalla CEO Josh Williams.
“The first iPhone with GPS had just landed, so were enthralled with the idea of mixing art, game-like incentives, and real-world location to inspire people to go explore and share their favorite places and experiences. Eventually we would refine this goal as “a way to see the world through the eyes of your fiends.” We believed this idea to be the craziest of the lot, so we set about on a rigid pace to launch it in time for SXSW (these being the days you still had a chance of being heard).
Of course, this idea was Gowalla.
A week before launch I came across some interview with Dennis Crowley where he described a new project that he and Naveen Selvadurai had been working on. It was called foursquare.
A week later Gowalla and foursquare would launch on the same day.”
Temple of Run 2 (iOS): 20M downloads in 4 days; 6M downloads in 1st day.
Just to compare, Angry Birds Star Wars achieved 10M downloads in 3 days across several platforms.
Wake N Shake alarm clock: 637k downloads in 1 day. Sales jumped from 300 (500 on a good day) to that huge number after a promotion with AppGratis
When you hit the tipping point it’s full throttle to the promised land!
- Mobile advertising is relatively tiny: U.S. mobile ad revenue was $1.2 billion last year, a tiny fraction of overall U.S. ad spend. And most “mobile ads” were simply search and display ads viewed on mobile. According to BI Intelligence estimates, mobile advertising is on track to hit $3.2 billion this year.
- Why? Mobile CPMS are low, and ads are oftentimes intrusive. Ad spending has therefore not caught up with time spent on mobile. These will remain significant challenges to mobile ads.
- Also, the mobile ad ecosystem is very complex: The mobile ad ecosystem is not as strictly delineated as the desktop ecosystem. In mobile advertising, the rules of the road change with different combinations of device, wireless operator, and operating system.
- And there are few shared protocols or standards: Mobile lacks the technical consensus that enables ad targeting, delivery, and measurement to work fairly seamlessly across the desktop world. As the mobile ad industry matures it will likely become more streamlined and simple, but for now there are innumerable actors interacting with one another and attempting to find a niche.
- The display ad category presents a dynamic and complicated future: Google dominated the paid search category, which accounted for 62 percent of mobile global ad spend last year. But, mobile ad networks, demand side platforms, mobile ad exchanges are all part of a dynamic ecosystem that is constantly evolving and trying to grow non-search mobile related advertising. New companies are also testing out and finding some success with mobile native ad formats.